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Die Angst vor China | modebeitrag.de

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Die Angst vor China

24 Mai 2012 // Filed under Allgemein

Representations of the tacky Chinese luxury consumer serve to differentiate them from non-Chinese luxury fashion consumers. Criticisms of Chinese tastes (“it’s no longer fashionable to make sure everyone knows what brand you carry or wear from meters away”) and consumer behaviors (“simply buying all that shit”) suggest that Chinese luxury consumers are poseurs who are neither genuinely fashionable nor genuinely of the elite class (“cash-rich”). The association of Chinese with fakeness is not new in fashion. Images of Chinese manufacturers and street merchants selling fake merchandise are well established in the fashion imaginary despite the fact that American manufacturers like ABS Allen Schwartz and Faviana (the company promises to dress its customers “like a star”) and UK retailers like ASOS (an acronym for “As Seen On Screen”) are some of the biggest purveyors of designer copies. That fakeness is linked to Chinese retailers, manufacturers, and consumers (even those buying actual luxury goods!) and not their American and British counterparts suggests that “fake” attacks are not only tinged with classism but also racism.

Über die Schwierigkeiten, die Chinesen als Teilnehmer am Weltmarkt zu akzeptieren und die Strategien, ihre Legitimation zu unterwandern schreibt Minh Ha T. Pham: Fear of a Chinese Luxury Consumer Market .

2012-05-24  ::  mary